Marketing edit
Warner Bros. released a first-look production video of the characters and costumes titled “See You Soon” on January 21, 2019, marking the start of marketing. via YouTube. [90] On November 12, 2019, DC Comics released a promotional trade paperback anthology with stories drawn from the movie. [91] In anticipation of It: Chapter Two screenings, the first teaser premiered exclusively in theaters on September 5, 2019. It opens with a shot of a red balloon, tricking viewers into believing that the film has already begun. Quinn then enters the scene and declares that she is “so fucking over clowns,” popping the balloon with her mallet and making reference to It, Pennywise the Dancing Clown, and the Joker. [92].
On the movie’s social media pages, a brief teaser was shared with the announcement that the first official trailer would debut on October 1, 2019. The same day, a number of posters were released announcing the trailer’s premiere. [93] Birds of Prey screened the first five minutes of the movie and the second official trailer, which debuted online on January 9, 2020, during a panel at the yearly CCXP in Brazil on December 5, 2019.
The cast was present on the launch day of a three-day pop-up event called Harleywood, which was also held at the Hollywood and Highland Center. Performers Charlotte Lawrence and Doja Cat were among the artists who were present to promote the soundtrack. [94].
Filming edit
In July 2019, Greg Hopwood, a costume concept artist, gave an exclusive peek at the production art for costumes at San Diego Comic-Con. [76].
Cathy Yan stated that she “would have loved to have more control over the edit, but that’s just kind of how it is” when discussing the post-production phase. I’m not sure if there’s a Cathy Yan cut out there, but I believe that the reason we all become filmmakers is to express ourselves completely. And to align what you finally see on screen with our mental images.” [77].
Music edit
Daniel Pemberton was confirmed in September 2019 to compose the soundtrack for the movie. [78] WaterTower Music released the Original Motion Picture Score album on February 14, 2020. [79].
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