why did angry birds go bankrupt

Before Angry Birds, Rovio made games for other gaming companies and had had some success, but they were still on the cusp of bankruptcy when they decided to make their own game. Advertisement

A great long Wired UK feature on the company tells the story of how they looked at “hundreds” of concepts in the two months before settling on Angry Birds.

An inspirational and impressive entrepreneurial story: they snatched victory from the jaws of defeat and are now a $50 million plus business.

They Knew He Had a Hit When the Turkey Burned

“We thought we would need to do 10 to 15 titles until we got the right one,” said Rovio cofounder Niklas Hed. Then, one afternoon in downtown Helsinki, Rovio’s 2006 hire Jaakko Iisalo, a game designer, presented a screenshot to the board of executives. In the two months prior, he had presented hundreds of ideas. This idea showed a cartoon flock of angry-looking birds. According to Niklas, “people saw this picture and it was just magical.” Thousands of changes and eight months later—after almost giving up on the project—they finally finished the Angry Birds game. However, Niklas had to witness a unique occasion before realizing they might have a hit. That happened one evening when Niklas saw his mother overcook Christmas turkey dinner because she was preoccupied with finishing the Angry Birds game. “She doesn’t play any games,” said Niklas. “I realized: this is it. ”4.

After he had hundreds of other ideas, Iisalo had the brilliant idea to create a game where the players were angry birds. Perhaps it was a passing thought. But he drew a picture of it and presented it to the decision-makers; Niklas remarked, “It was magical.” ” Everyone seemed to know this was it.

As Mr. Hubbard wrote, “. When resources are scarce, more creative thinking is needed to achieve efficient management. ” Rovio was short on resources. To get out of the muck, they needed a clever idea, and they had one. Ideas can seem airy and sometimes worthless. They are easily invalidated. It’s crucial to keep in mind that a brilliant idea has the potential to become pure gold if it is appropriately acknowledged and pursued.

Prior to Angry Birds, Rovio was a successful game developer for other companies, but when they decided to create their own game, they were still in danger of going bankrupt. Advertisement.

An amazing and motivating tale of entrepreneurial triumph: they emerged from defeat with over $50 million in revenue.

A great long Wired UK feature on the company tells the story of how they looked at “hundreds” of concepts in the two months before settling on Angry Birds.


Why was Angry Birds Go shut down?

While Rovio initially said that this was for testing purposes, they said on their support page that they wanted to stop production on the game, along with many other Angry Birds games released before Angry Birds Transformers, to focus on the newer titles.

What caused the downfall of Angry Birds?

The Angry Birds brand became too reliant on the success of the original game, and they failed to explore new markets or develop new products. By diversifying, businesses can spread their risk and ensure that they don’t become too dependent on any one product or market.

What Killed the Angry Bird franchise?

During the 10th anniversary of the franchise, Rovio removed most of their remaining games released before Angry Birds Transformers due to “testing purposes”, but later announced it was because they didn’t have the resources needed to keep those games running older game engines up to the standards of the Apple App Store …